Brave Bison Acquires Leading Marketing Training Platform MiniMBA
Why we think this is very good
The acquisition of MiniMBA is expected to significantly boost Brave Bison's revenue, profitability, and market position. The transaction is highly accretive, with MiniMBA forecast to increase Brave Bison's pro-forma net revenue by 43% and Adjusted EBITDA by 80%. The acquisition also diversifies Brave Bison's revenue streams, with 47% of operating profits expected to come from the monetization of digital content post-completion. Overall, this transformative deal positions Brave Bison as a leading marketing and technology partner for global brands.
Key Points
- Brave Bison to acquire MiniMBA, a leading online marketing training platform, for £19.0 million
- Acquisition expected to increase Brave Bison's pro-forma net revenue by 43% to £36.5 million and Adjusted EBITDA by 80% to £8.1 million
- Transaction to be significantly accretive, increasing Adjusted Basic EPS by approximately 21% on a pro-forma basis
- Brave Bison has conditionally raised £13.5 million through a placing and subscription to finance the acquisition
- MiniMBA's founder, award-winning marketing professor Mark Ritson, to become a top 5 shareholder in Brave Bison
Summary
Brave Bison has entered into a conditional agreement to acquire the entire issued share capital of The Mini Trading Company Limited, comprising the trade and assets of MiniMBA, for an enterprise value of £19.0 million. MiniMBA is a marketing skills and training platform that provides MBA-level education through an online learning portal. The acquisition is expected to increase Brave Bison's pro-forma net revenue by 43% to £36.5 million and Adjusted EBITDA by 80% to £8.1 million. The transaction is also expected to be significantly accretive to Brave Bison's underlying earnings, increasing Adjusted Basic EPS by approximately 21% on a pro-forma basis.