Brave Bison Expands Digital Marketing Capabilities with Builtvisible Acquisition
Why we think this is good
The acquisition of Builtvisible is a positive strategic move for Brave Bison, as it enhances the company's digital marketing and performance marketing capabilities. The transaction is expected to be accretive in the current financial year, and the integration of Builtvisible's team and expertise should strengthen Brave Bison's overall service offering. While there are some execution risks and financial uncertainties, the overall impact of the acquisition appears to be favorable for the company's growth and competitive positioning.
Key Points
- Brave Bison acquires performance marketing agency Builtvisible for up to £3.5 million
- Builtvisible generated £4.1 million in revenue and £0.3 million in Adj. EBITDA in 2024
- Acquisition expected to be accretive in the current financial year
- Builtvisible's 35 professionals to be integrated into Brave Bison's operations
- Transaction enhances Brave Bison's digital media and performance marketing capabilities
Summary
Brave Bison Group has announced the acquisition of Builtvisible Holdings Limited, a leading performance marketing agency, for a total consideration of up to £3.5 million. Builtvisible generated £4.1 million in revenue and £0.3 million in Adj. EBITDA in 2024, and the acquisition is expected to be accretive in the current financial year. The transaction will integrate Builtvisible's 35 professionals into Brave Bison's existing operations, enhancing the group's digital media and performance marketing capabilities. While there are some execution risks and financial uncertainties, the acquisition represents a strategic move to expand Brave Bison's service offerings and strengthen its competitive position in the digital marketing industry.