Intuitive Investments Group's Hui10 expands digital lottery integration into China's taxi and ride-hailing industry
Why we think this is good
The RNS announcement is a positive update on Hui10's expansion plans, which will see its UGO Scratch digital lottery solution integrated into China's taxi and ride-hailing industry. This initiative aligns with China's national digital payments and lottery modernisation strategy, and has the potential to drive increased accessibility and engagement with the country's Sports Lottery. While the pilot program is initially limited to Datong City, the planned expansion across the region represents a significant growth opportunity for Hui10 and IIG.
Key Points
- Hui10 to launch pilot program of UGO Scratch digital lottery solution in China's taxi and ride-hailing industry
- UGO Scratch will enable Sports Lottery scratchcard sales and play through UnionPay POS terminals in vehicles
- Pilot program to be launched in Datong City, Shanxi Province, with planned expansion across the region
- Initiative aligned with China's national digital payments and lottery modernisation strategy
- Opportunity to drive increased accessibility and engagement with China's Sports Lottery
Summary
Intuitive Investments Group plc (IIG) has announced that its investee company, Hui10 Inc., has taken a significant step forward in its strategic expansion into China's taxi and ride-hailing industry. Under a new agreement with ride-hailing business Shouyue Technology, Hui10 will launch a pilot program of its UGO Scratch digital lottery solution in Datong City, Shanxi Province. This initiative will enable the integration of China's Sports Lottery scratchcard sales into taxi and ride-hailing vehicles, leveraging Hui10's technology platform to bring instant-win scratchcard distribution and play to millions of consumers. The pilot program in Datong is the first step in a planned expansion across the region.