Theme
Back

MOON

0.46%
BAD

Moonpig Group Reports Mixed Results with £56.7m Impairment Charge

Why we think this is bad

While Moonpig Group's core business shows resilience with 8.6% revenue growth and strong cash generation, the overall picture is concerning. The £56.7m non-cash impairment charge in the Experiences segment significantly impacted reported profits. Despite adjusted profit before tax increasing by 16.0%, the reported profit before tax plummeted to just £3.0m. The company faces headwinds in its Experiences and Greetz segments, and multiple indicators point to challenging market conditions. The cautious outlook, expecting only mid-single digit Adjusted EBITDA growth, suggests a slowdown compared to previous years. These factors, combined with a slight decrease in Adjusted EBITDA margin and the high count of negative trading indicators, outweigh the positive aspects of customer growth and improved net leverage.

Key Points

  • Revenue up 2.6% to £350.1m, with Moonpig brand growing 8.6%
  • £56.7m non-cash impairment charge in Experiences segment
  • Adjusted profit before tax up 16.0% to £67.5m
  • Reported profit before tax down to £3.0m from £46.4m
  • Free Cash Flow increased 8.4% to £66.1m
  • Active customers grew 4.3% to 12.0m
  • Net leverage improved to 0.99x from 1.31x
  • Adjusted EBITDA margin slightly decreased to 27.6% from 28.0%
  • Expects mid-single digit Adjusted EBITDA growth for FY26
  • Challenging market conditions in Experiences and Greetz segments

Summary

The e-commerce group reported mixed results, with strong performance in its core brand offset by a significant impairment charge in its Experiences segment. Despite customer growth, the company faces challenging market conditions and a cautious outlook.

Moonpig Group's FY25 results present a mixed picture. Revenue grew 2.6% to £350.1m, with the core Moonpig brand growing at 8.6%. However, a £56.7m non-cash impairment charge in the Experiences segment significantly impacted profits. Adjusted profit before tax increased 16.0% to £67.5m, but reported profit before tax fell to just £3.0m. The company maintained strong cash generation with Free Cash Flow up 8.4% to £66.1m. Active customers grew to 12.0m, a 4.3% increase. Looking ahead, Moonpig expects mid-single digit percentage growth in Adjusted EBITDA and 8-12% growth in Adjusted EPS for FY26, indicating a cautious outlook amidst challenging market conditions. The company faces headwinds in its Experiences and Greetz segments, which could impact future performance.

Key Dates

20 November 2025
Final dividend payment
Late December 2025
Expected H1 FY26 trading update
Late June 2026
FY26 full year results announcement
ANNUAL RESULTS