Pri0r1ty Intelligence Group Acquires Sports Data Firm Halfspace
Why we think this is good
The proposed acquisition of Halfspace by Pri0r1ty Intelligence Group represents a significant growth opportunity for the company. Halfspace is a profitable, fast-growing business in the attractive sports data and marketing sector, which aligns well with Pri0r1ty's AI-driven technology offerings. The acquisition is expected to expand Pri0r1ty's reach into a new industry and accelerate Halfspace's growth through investment and synergies. While there are some execution risks and shareholder dilution, the overall strategic rationale and financial potential of the deal outweigh these concerns.
Key Points
- Pri0r1ty Intelligence Group to acquire sports data and marketing firm Halfspace
- Halfspace had unaudited revenues of £925,911 in latest financial year, up 146%
- Acquisition expected to expand Pri0r1ty's AI offerings into sports industry
- Pri0r1ty to issue up to 30.8 million new shares, representing 21.2% dilution
- Acquisition subject to shareholder approval, expected to complete in early July 2025
Summary
Pri0r1ty Intelligence Group PLC is acquiring Halfspace Limited, a London-based sports data and marketing business, in a deal that is expected to expand Pri0r1ty's AI products into the sports sector and accelerate Halfspace's growth. Halfspace had unaudited revenues of £925,911 in its most recent financial year, representing growth of over 146%, and was operationally profitable. The acquisition is subject to shareholder approval and is expected to complete in early July 2025. Pri0r1ty will issue up to 30.8 million new shares, representing 21.2% dilution, to fund the deal and provide Halfspace with funds to settle existing liabilities.